Range Rover Launches Fashion Range
- erinduxby
- Feb 20
- 1 min read
The British car manufacturer has jumped into the lifestyle category with its new capsule collection. The debut campaign features British model Adwoa Aboah.
LONDON — Range Rover has entered the lifestyle category with the launch of a fashion collection and campaign featuring British model Adwoa Aboah.
The Range Rover London Collection is an eight-piece line that celebrates the British car manufacturer’s modernist design ethos.
“The pieces are elevated yet playful, making you feel free and confident, and I love the versatility the silk scarves can bring to an outfit,” said Aboah.
Crafted by Italian and British artisans, the collection features two silk scarves, luxurious wool-cashmere blend blankets, and reversible, lightweight jackets. Pieces are patterned with bold prints, such as the “About Town” design — printed and hand-finished in Lake Como.
“My favorite is the About Town print — I like anything that is super wearable and effortless yet still makes me feel put together and chic,” Aboah added.
The range was designed by Range Rover’s apparel designer Kimberley Panton and took inspiration from midcentury design. “It was important to us to celebrate the interplay of colour and to reflect the eclectic-ness of London living, while harmoniously juxtaposing modernist lines and forms to create pieces that evoke modern grace, vibrancy and sophistication.” she said.
The first capsule collection is available online at rangerover.com and at select Range Rover Houses around the world.
In November 2024, Range Rover took home the award for Made in the U.K. at the Walpole Awards.
Story by Erin Duxbury for WWD 20/02/2025